“The owners of Veggie Grill are excited about the opening of its first Chicago location as the California-based chain debuted its 29th location on Thursday morning near the corner of Broadway and Diversey. It’s the first of as many as eight Veggie Grills pegged for the Chicago area. It’s a fast-casual setting with a menu of veggie burgers, spicy protein tenders that taste like Buffalo chicken wings, salads, and more…Vegans and vegetarians are expected to wait long lines but the restaurant wants to build a wide customer base. The CEO calls conscious omnivores “veggie positive,” describing an open mindedness in trying to reduce or eliminate meat consumption. At the same time, Veggie Grill is doing outreach with its core consumers, working with local vegetarian and vegan groups to develop a strong relationship.”

To read the full article, go to Chicago Eater.